Val Tobin Author

The Power of Color

by Val Tobin

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Color can have powerful meaning. Brides in North America typically wear white. Stop signs are red. Blue represents sadness, as in "I've got the blues." But does color have the power to affect us physiologically? If so, would it still have the same effect on those who are blind or color blind?

Drunk Tank Pink

The pink color shown here, called "Baker-Miller Pink," and sometimes referred to as "drunk tank pink," Baker-Miller Pink was shown to have a calming effect on prisoners when their jail cells were painted that color. But it had to be that very specific color to be effective.

The approximate RGB and Hex values for this particular shade of pink are:

R:255. G:145. B:175.


Dr. Alexander Schauss, Ph.D., who performed the experiments with the color when he was Director of Life Sciences at the American Institute for Biosocial Research, Inc. in Tacoma, Washington, reported that it took a maximum of 15 minutes to reduce violent or aggressive behaviour, and the effects lasted for a minimum of 30 minutes after the inmate was removed from the cell.

Dr. Schauss believes that a color's electromagnetic energy affects the pituitary and pineal glands, and the hypothalamus in the brain. The pituitary and pineal glands are part of the endocrine system, and the endocrine system controls, among other things, emotional responses such as aggression.

Dr. Schauss found that heart rate, pulse, and respiration could be reduced through the use of this pink color, and even demonstrated that color could have a physiological effect on the color-blind.

color for the color-Blind

The image shown hAmerican Flag Seen with Varying Degress of color Perceptionere depicts a flag as seen by people with varying degrees of color blindness (E. W. Scripture, 1895):

As this image demonstrates, color-blind people will not see color the way everyone else sees it. Would this mean that they cannot benefit from color the way most people can? What about blind people?

Harold Wohlfarth, a photobiologist at the University of Alberta, experimented with the physiological effects of color. He found that light influenced blood pressure and pulse in blind children identically to sighted children, and maintains that light colors can cause neurotransmitter reactions in the brain. Note that in the experiment, there were two blind children and seven sighted children participating.

Hearing is Seeing

Other studies in China and Russia indicate that there are people who can use different parts of their bodies to see colors. Some people claim to be able to hear colors, with different musical notes corresponding to different colors. On the flip side, the boy in the following documentary sees through sound, since he lost his eyes to cancer:


Truly, color has a powerful impact on our lives, whether we are aware of it or not, whether we can see it or not.


Gruson, Lindsay. (1992, October 19). "Color Has a Powerful Effect on Behavior, Researchers Assert". The New York Times

Schauss, Alexander G. "The Physiological Effect of Color on the Suppression of Human Aggression: Research on Baker-Miller Pink"

Wood, Betty. (1992). The Healing Power of Color. Rochester, Vermont: Destiny Books.

Disclaimer: The information on this website is not intended to substitute advice from your physician or health-care professional. Before beginning any health or diet program, consult your physician

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